Marketing
Digital Marketing
Digital marketing is an important extension of any business, no matter the size, as more and more customers spend their time – and money – online. Whether searching for a product or service, browsing social media, or just surfing the web, digital marketing connects businesses with their clientele in the right place at the right time. Red Ruby Digital creates digital marketing strategies that establish meaningful connections between businesses and their customers, identify their goals, and develop an actionable plan to achieve them.
Google Analytics
In order to understand how your online marketing efforts and website are performing, we’ll need to track and measure users using an analytical tool. Google Analytics collects helpful information on your customers, their behaviour on your website, and their engagement with your marketing campaigns. Our Google Analytics setup allows you to learn from customer and how they’re interacting with your website. Knowing how your audience is engaging with your brand online will allow empower you with the right information to reach your digital marketing goals.
Google Webmaster Tools
If you want customers on your website it’s important to be found in Google, and in order to reach the front page of Google, your website has to shine. This is why search engine optimization is crucial for strong website performance. There are several tips and tricks to building a website that is optimized for search engines, and Search Console (also known as Webmaster Tools) can help you find some. We use Google Search Console to handle the fundamental connection between your website and Google to ensure your website gets noticed.
Google My Business
Google My Business (or GMB for short) is like YellowPages for the digital age. When customers search locally for your business, products or services, it’s important they can find you – this is where Google My Business shines. GMB listings provide details like when you’re open, where you’re located, how to contact you, and what people are saying about your business that makes it more attractive. A properly managed GMB listing makes it easy for local customers to find, learn about, and talk with you.
Results Driven
Whether it’s web traffic, lead generation, online sales, or email collection, our digital marketing strategies drive results. We work with clients to identify what metrics matter most to their business goals and closely align our marketing efforts for a positive outcome. We want to help your business grow and the best way to achieve that is through clear communication. It’s important to us that you feel satisfied with how your project is tracking which is why we’ll be accessible from day one so that you don’t feel left out of the process.